Brief: Using the mash-up generator, design a new food or drink brand for millennials but with a difference.   

 

Solution: Los Altos is no ordinary tequila. It is not drunk to get people drunk, but it is meant to be savoured. A tale of two cultures, it’s the creation of American ginseng and the greens of Mexico.

 

It truly is a mash made in heaven.

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Brand Story: With Mexican heart and American soul, Lost Altos is the new era of tequila and it was important that my brand reflected that. Inspired by the brightly painted walls of Mexico, I created illustrations with a striking colour palette.